GEN Z’S SAVING IS SLOW, SOFT, AND STRATEGIC

Gen Z’s Saving Is Slow, Soft, and Strategic

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed an acquainted pattern: earn steadily, save aggressively, acquire a home, and plan for retired life. Yet Gen Z is approaching money with a fresh point of view. Rather than focusing entirely on long-lasting build-up, this generation is prioritizing balance,

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